Having witnessed Nokia pay the labels to offer "Comes with Music" cellphones that let consumers in Europe download unlimited music from a limited catalog, Apple is apparently considering a similar approach.
The Financial Times reports that Apple is trying to lowball the labels for this device, proposing that it pay the labels $20 per device for the right to give the consumer unlimited music -- considerably less than the premium extracted from Nokia (a rumored $80 per unit).
Yet another round of negotiations between Apple and the labels will likely follow, and it's unclear when such a device might be released, if ever.
According to the Financial Times, "subscriptions would work only for its iPhone devices, where it has a monthly billing relationship with customers through the mobile phone operators offering the device, while the 'comes with music' model would work with iPhones and with iPods."
So the idea is you make everyone (who uses a connected device like an iPhone) pay for music, regardless of what they use. My question is, how much of this will actually be repassed to the artists? I doubt it would be a big percentage. Furthermore, what about consumers that don't want to use any music? What about other types of content? This would just be a desperate stopgap measure, not a real solution.