We’ve all been saying this to the music and movie industries for quite a while. More DRM does not translate to more sales, Innovation does. It seems that the gaming industry is now learning a similar lesson:
As we believe that we are decreasing the number of pirates downloading the game with our DRM fixes, combining the increased sales number together with the decreased downloads, we find 1 additional sale for every 1,000 less pirated downloads. Put another way, for every 1,000 pirated copies we eliminated, we created 1 additional sale.
Though many of the pirates may be simply shifting to another source of games for their illegal activities, the number is nonetheless striking and poignant. The sales to download ratio found on Reflexive implies that a pirated copy is more similar to the loss of a download (a poorly converting one!) than the loss of a sale.
It’s good to see another company learning that the standard rhetoric about how piracy equals lost revenue is almost completely false. Most people who pirate your product would probably never have bought it in the first place. So why ruin your paying users’ experience by more limitations? Instead innovate.
Well said. Let me repeat that:
Why ruin your paying users’ experience by more limitations? Innovate Instead.
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